Having a website is like having a salesperson who works for you around the clock. It’s often the first thing people see when they’re looking for a contractor. So, it’s essential that your website doesn’t only look good but also makes people want to hire you.

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A well-designed website can grab attention, make navigation a breeze, highlight your services effectively, and, most importantly, convert visitors into leads.

But how do you achieve this? This guide discusses the essential components of a high-converting website.

6 Tips for Designing a Contractor Website that Generates Leads

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Add Forms to the Pages with the Highest Traffic

Your website’s most visited pages are the perfect places to add forms. People spend the most time on these pages, so they’re the best spots to catch their attention. Forms are a simple way for people to leave their details.

It’s like they’re saying, “Hey, I’m interested, let’s talk more!” You can contact them when you get their details and discuss how your services can help them.

Use Power Words in Your Copy

Ever read something and felt a surge of excitement or a bit of urgency? That’s the magic of power words! They catch our attention and make us want to take action.

For example, words like “discover,” “achieve,” and “experience” spark curiosity and excitement. Phrases like “limited-time offer” or “exclusive deal” create a sense of urgency, making people feel they need to act quickly.

When you’re writing the website’s copy, try to include some of these power words. Use them to describe your services, like “Experience top-notch quality” or “Get a Sturdy Roof Built.” They make your services sound even more appealing and can convince visitors to take the next step, like calling for a quote or booking a consultation.

Improve Page Structure

Visitors should be able to find what they’re looking for without getting lost. This is where your page structure comes in. It’s the backbone of website design for roofing companies, directing visitors to the information they need. Here’s how you can improve it:

• Simplify Your Menu: Keep your navigation menu straightforward and easy to understand. Use clear names for your pages like “Services,” “About Us,” and “Contact.”
• Use Headers and Subheaders: Break up your text with headings to make it easier to read.
• Include a Search Function: If your site has a lot of content, a search bar can help visitors find what they need quickly.

Remember, a well-structured website can keep visitors on your site longer, and the longer they stay, the more likely they are to become customers.

Add Testimonials for Credibility

Let’s say you have to choose between two contractors. One has a page dedicated to customer testimonials, while the other doesn’t. Who would you pick? You’d likely go with the first one.

That’s why testimonials matter. They show that other people have trusted you with their projects and were happy with the results. Sharing these positive experiences can help convince potential customers you’re the right choice.

Strategically Place CTAs for More Conversions

CTAs guide your visitors towards making a decision. They can be simple phrases like “Book a consultation now” or “Get a free quote,” but their placement on your website is crucial. Here are some tips:

• Homepage: Place a CTA near the top where it’s easy to see. This is the first place visitors look.
• Services pages: Include a CTA after each service you describe, prompting visitors to hire you for that specific service.
• Testimonials page: After visitors have read positive reviews, they’ll be more inclined to hire you. This is a good place for a “Hire Us Now” CTA.

Don’t Ignore SEO

When you’re looking for something online, what do you do? Most of us go to Google, type in what we’re looking for, and click on one of the first few results. SEO is all about getting your website to be one of those first few results.

SEO includes several strategies keyword research, content optimization, link building, mobile optimization, and local search optimization.

However, SEO is not a quick fix. It’s a long-term strategy that takes time and patience. Hiring an SEO expert is a good investment, as they have the skills and knowledge to optimize your website and improve its visibility.

Key Takeaways

As a contractor, having a robust online presence through a well-designed and optimized website is essential. It not only helps you showcase your previous work or list your services but also helps generate leads.

Here’s how you can design a contractor website that generates leads:

• Incorporate forms on high-traffic pages to capture more leads.
• Show what other happy customers have said about your work. This helps new visitors trust that you can do a good job.
• Use power words in your copy to make your services sound more exciting and appealing. It encourages visitors to take action, such as booking a service or contacting you for more information.
• Improve your website’s structure to ensure visitors find what they want without getting lost or confused.
• Put action prompts like “Call now” or “Request a quote” to encourage the visitors to take action.
• Use SEO to make your website show up in search results. This makes it easier for people to find you when looking for a contractor online.

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