People are incredible at remembering pictures. Adding a picture to the information, you’ll remember 65% when you’ll remember only 10% when just hearing the same piece of information. It’s one of the reasons why infographics are so popular nowadays. Infographics are helpful and convey a message in a visual and extremely interesting way. Yet, how to create not overwhelming but still informative infographics? In this post, we’ll show you how to do that.
How to Make an Effective Infographic in 5 Easy Steps
If you’re not a designer, then the task of creating informative, effective, and eye-catching infographics seems to be impossible. Yet, it’s not the truth. The trick is the usage of an infographic maker. Today, there are a lot of services to use for this purpose.
For example, you can use Crello, which is not only a great infographic maker with dozens of pre-designed templates on offer but also a photo editor, animation maker free tool, photo stock, video editor, infographic maker and many more. Thus, you can use it for your web project to fill it with pro-looking visuals not only to hook new customers but keep your users engaged with your brand.
Below we provide a quick step-by-step guide for beginners and non-designers on how to create effective infographics fast. Let’s check it!
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Step 1. Determine The Goal and Choose The Right Template.
Before selecting a template and starting to design an infographic, you need to define the goal. What do you want to achieve with it? So, you are to determine whether the primary goal will be to:
- Demonstrate results
- Tell a story
- Organize, or something else.
Defining the main goal of the infographic, it will be much easier to pick the right design elements, word your copy, and set the tone for the entire visual.
After that, select an appropriate template. It’s crucial to choose a template that specifically works for the type of data set you’re going to demonstrate. Here are a few types of infographics to mind:
- Comparison: to explain the differences between two competing entities, prove the advantage of one concept over another, and so on.
- Timeline: to tell a chronological story/history of an organization/product/concept.
- Flowchart: to present a workflow for your company/employees/newcomers.
- Graph-based: to demonstrate a high volume of data and statistical information.
- Image-heavy: to reveal trends and information from shapes, designs, or photography.
Step 2. Define Your Audience.
The goal of an infographic is to deliver the information and make it accessible to a specific audience. That’s why, when you know what type of infographic you want to create, it’s highly important to determine the tone of it to reach the needed audience. According to Harvard Business Review, there are 5 possible audiences, which you should consider when deciding on how to visualize and present the data collected:
Which audience applies to your readers? Let it dictate how advanced your data and infographic will be.
Step 3. Gather and Cite Relevant Data
The next step is to gather and organize all the data and content you’re going to use in your infographic. You can use either your own original data (surveys, reports, analytics, etc.) or collect third-party data. In case you use third-party data, then it’s critical to check all the figures and facts as well as properly cite the sources.
Step 4. Structure All the Content and Data Set
As soon as you gather and check all the data, it’s high time to structure and organize it. We recommend you do that before designing your infographics to avoid much of a hassle when switching data around. Also, it’s a way to reveal the gaps in your argument and find more powerful facts to present, for instance.
Step 5. Put It All Together
When you have all the figures and facts structured and organized, all left to do is to put it all together. Using a special tool like an infographic editor, you can not only customize the infographic but save your time and nerves. Usually, such platforms offer tons of pre-made templates that can be customized easily in 5 steps:
Choose the relevant template :
- Fill it with needed information, visuals, icons, figures, and so on
- Adjust font styles, sizes, and formatting
- Switch up colors, graphics, and other elements if needed
- Add the logo of your brand and the contact info.
In this article, we showed a cost-effective way to create appealing and useful infographics for your customers. To sum up, here is a quick checklist on what an effective and informative infographic includes:
- High-quality visuals
- Current and relevant data
- Good hierarchy, structure, and organization
- A nice balance of text and illustration.
Following our guide, you can create pro-looking infographics in one hour or so. Remember that the main goal is data visualization so that to make the information more accessible for your target audience. So, when designing your infographics, always mind to whom you create them.
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